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credits


year: 2016

client: snapdeal

commissionary: designstudio

snapdeal


snapdeal is a custom font for one of the largest online marketplace in india, commissioned by londoner brand and design agency designstudio.

designstudio created new branding for e-commerce site snapdeal and commissioned us to updated the typeface to make it “digital-first”. snapdeal font, the name with which this font has been baptized, was set up in four weights and is an exclusive version of our font bariol, a typeface that builds on snapdeal’s heritage by referencing the original rounded typography, but also is purpose built for digital, ideally suited for snapdeal’s hugely popular website and app.

snapdeal was set up in four weights: light, regular, medium & bold.
a comparison of bariol regular (up) and snapdeal regular (botton).
the new visual identity is based around an icon of a red box.

year: 2016

client: snapdeal

commissionary: designstudio